Ascorbic Acid/Vitamin C

Ascorbic acid, commonly known as Vitamin Cis a very well researched ingredient. It is a potent antioxidant and skin-soothing agent that can improve the appearance of signs of ageing when used topically.


  • Powerful Antioxidant Protection: Ascorbic Acid is renowned for its potent antioxidant effects, combating free radicals generated by UV exposure, pollution, and environmental stressors. This protection helps neutralise oxidative stress, reducing the risk of premature ageing and supporting skin health.
  • Collagen Synthesis and Skin Firmness: Vitamin C plays a pivotal role in collagen synthesis, an essential protein for maintaining skin structure and elasticity. Increased collagen production aids in improving skin firmness, reducing the appearance of fine lines and wrinkles, resulting in a smoother complexion.
  • Brightening and Even Skin Tone: Ascorbic Acid inhibits melanin production, assisting in reducing the appearance of dark spots, hyperpigmentation, and uneven skin tone. Its skin-brightening properties promote a more radiant complexion, contributing to a more even skin tone.
  • Skin Healing and Repair: Vitamin C supports the skin's natural healing processes. It aids in repairing damaged skin cells and assists in the reduction of scars, promoting a healthier and more uniform skin surface.
  • UV Protection and Skin Defence: While not a substitute for sunscreen, Vitamin C can provide additional defence against UV-induced damage. It helps mitigate the impact of UV rays, offering some protection against photoageing when used alongside SPF products.